Over the past few years, Sales Prospecting Software has become an essential tool for international B2B sales. When the pandemic disrupted trade shows and overseas business travel, companies shifted their sales efforts online, relying on digital channels to find new customers. Email outreach, social selling, and company websites quickly became the primary ways to generate leads.

If you're trying to grow your business internationally, you've probably come across two common types of sales tools: Sales Prospecting Software and B2B Sales Intelligence Platforms. Although they may seem similar, they work in very different ways and support different customer acquisition strategies.